Main cost factors
- Number of products and categories — drives catalog, filter and import complexity.
- Platform — Shopify, WooCommerce, OpenCart or custom.
- Integrations — payments, shipping carriers, ERP, CRM.
- Design — template or custom UX.
- Marketing — promo codes, loyalty, product feeds.
E-commerce prices in 2026
| Level | Included | Price |
|---|---|---|
| Start | Up to 500 products, catalog, filters, payments, shipping | from $3,500 |
| Business | ERP sync, customer accounts, loyalty, feeds | from $5,500 |
| Marketplace / B2B | Vendor dashboards, wholesale prices, roles, API | from $9,000 |
Shopify, WooCommerce or custom
Shopify — fast start and reliability, but monthly fees and commissions. WooCommerce — flexible, familiar WordPress, hundreds of integrations; the best fit for most stores. Custom (Next.js + headless) — top speed and any logic, for large catalogs, B2B and marketplaces.
Costs after launch
Budget for hosting, maintenance, plugin updates and promotion. The biggest free traffic channel for a store is an SEO-ready category structure — design it during development, not later.