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Landing page, business card site or business website

Many businesses don't know which format they need before ordering a site. The wrong choice means either paying for extras or a site that can't hold your services and doesn't rank. Here's a comparison.

Landing page

A single page leading to one action — a request, a call or a purchase. Ideal for Google Ads and Meta campaigns, product launches and promotions. Fast to launch, high ad conversion, limited organic SEO.

Business card site

A few pages: about, services, contacts. Suits specialists and small businesses that need an online presence for Google Maps and social traffic.

Business website

A full company site: a page for every service, case studies, a blog, team and careers. The best format for SEO, as every service can rank for its own queries.

Catalog site

A product catalog with filters, specs and price requests — no online checkout. Ideal for manufacturers, distributors and B2B, where a sales rep closes the deal.

How to choose

  • Running ads for one service — start with a landing page.
  • Want clients from Google for many queries — get a business website.
  • Selling products through sales reps — a catalog site.
  • Selling online with checkout — an online store.
Web development

Business websites & landing pages

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Common questions

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Which is better for ads — a landing page or a website?

For ads on one service, a landing page. For SEO and several services, a business website.

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