Technical foundation
- HTTPS and one primary domain version (www or not) with a 301 redirect from the other.
- Clean URLs with keywords.
- robots.txt doesn't block important pages.
- sitemap.xml submitted to Google Search Console.
- Correct canonical tags.
Speed and Core Web Vitals
- LCP under 2.5 s, INP under 200 ms, CLS under 0.1 on mobile.
- WebP/AVIF images, correct sizes, lazy loading.
- Minimal third-party scripts.
Structure and on-page
- Keyword research for your real client queries.
- A dedicated page per service.
- Unique titles (~60 chars) and descriptions (~160 chars).
- One H1 per page, logical H2–H3, alt text.
- Breadcrumbs and internal links.
Structured data and AI search
Organization, Service, BreadcrumbList, FAQPage, Article and Product schema help Google and AI systems understand you. Answer common questions in the copy and add an llms.txt file.
After launch
- Verify the site in Search Console and submit the sitemap.
- Set up GA4 and conversion goals.
- Monitor indexing weekly and publish useful content.